Smirnoff presents first distilled in packaging solutions of Brazil

Smirnoff vodka, Diageo, has prepared a major release for this end of year. Smirnoff vodka mixed with juice brings X 1 and is dedicated to those who want practicality — not spending time to prepare your drink. The product was developed from research with Brazilian consumer thinking "heats up", fastest-growing consumption at home. The launch has three different flavors: Triple Citrus, Strawberry Lime and Brazilian Berry.
The drink arrives at gondolas with a great innovation in the market of distillates in Brazil: is the first vodka in Tetra Pak packaging.
"Smirnoff is a young and innovative and is bringing This news to the Brazilian consumer, environmentally sustainable packaging and more practical to be transported and stored. This type of packaging is used for alcoholic beverages in other countries and combines completely with the proposal of Smirnoff X 1, which is to offer convenience to occasions of use among groups of friends, without compromising the quality and flavor, "says Isabella Abbês, marketing manager of vodkas of Diageo.