Reebok Bet in Repositioning in Brazil

Reebok opened in early November, his first own store in Brazil, in shopping Eldorado in São Paulo. With 130 m ², the unit has 12000 products and brings you, exclusively, the models Z Print and Classic Leather Face Fashion. According to the network, the new point of sale is part of the strategy of repositioning the brand that seeks bigger role in retail. In addition, Reebok is the only brand that can use the crossfit name commercially and want to use the reebok_manequim_2 mode to attract more customers to your store. The brand at the store will be the thermometer of 2017 to 2020 for later thinking about expansion.