Reckitt Benckiser expands operation in Brazil

After buying the Division of condoms Hypermarcas by R$ 675 million in January, the British multinational Reckitt Benckiser, owner of brands such as See and Vanish, will expand the sale of products of the Olla and Johnny to hypermarkets and convenience stores and is expanding the production capacity of its plant in Sao Paulo. Moreover, the portfolio, mainly with releases in the area of health care, such as a line of insect repellents that can be used for babies from six months and pregnant women.
Although he did not reveal how much, Tahir Malik, Vice President for Latin America, said that the strategy of Reckitt''s investment. The total number of employees in the brazilian operation grew 10% this year. The company employs 37000 people worldwide and Brazil is the largest market in the region. The factory in the Raposo Tavares (SP) received new machines to take processes were outsourced and a storage centre in Embu (SP) was inaugurated in July, to meet all business categories, with the exception of the line farma. The company estimates the creation of 500 jobs, direct and indirect, with the unit.
The company also improved information systems, to capture real-time data about consumer behavior, from the point of sale. Malik says that is increasing investments in advertising on TV, to strengthen their brands. The RB is the 25th largest advertiser in the country, according to the Kantar Media Ratings. Your expenses for the purchase of advertising space totaled R$ 707,700,000 in 2015.