Petrópolis enters the fight by Kirin Brazil

Trademark owner Itaipava, Petropolis is also interested in the assets of Brazil, second report of Kirin newspaper O Estado de s. Paulo, published today (18/11). Second, corporate executives would have visited three plants of the manufacturer last week: Alagoinhas (Bahia), Itu (SP) and Igrejinha (RS). Second market source, Petropolis could pick up an association with the Kirin or buy plants separately. Sought, the two companies chose not to comment.
The second largest brewery in the country, with the participation of 14% (Nielsen data, May/16), Petrópolis is a manufacturer that has greater production deficit in Brazil as a consultant who asked not to be identified.
The acquisition of assets of Kirin would favor the company. The unit of Alagoinhas (Bahia), for example, would expand the distribution in the Northeast, where its share reaches 20% in some capitals. Already the plant located in the city of Rio Grande do Sul Church would strengthen the company''s presence in the South of the country, because its performance is still shy.
Other companies that would be interested in Kirin are Heineken and AmBev. According to the newspaper, the first would have gone to Japan to discuss the topic with the rival. In the case of AmBev, the justified interest to curb the growth of competition. But the business could find difficulties with Cade (Administrative Council of economic defense), due to the large market share of the company.