'' Life is hard even to sell beer, '' says owner of Ambev

Jorge Paulo Lemann, Rico the country man and one of the controllers of AmBev, said that "life is hard and difficult to even sell beer", commenting on the economic situation of Brazil, which features signs of recovery weaker than anticipated a few months ago. The Executive participated in conversation with the President of Bradesco, Luiz Carlos Trabuco, during the interval of the meeting of the Conselhão, the Council for economic and Social development, in the Highlands, on Monday (21/11).
The beer market
The beer market of AmBev in Brazil this year fall recorded. To the quarter ended September, sales dropped 5.1% compared with the same period in 2015. The net revenue of the company, the country''s largest liquor maker, retreated 6.6%.