A study conducted by Criteo, which specializes in digital advertising and marketing, points out that 20% of online shopping sets are made from mobile devices. According to research, smartphones account for 16% of the market share, while tablets represent 3.5% of purchases. The participation in the mobile category grew 39% in comparison with the second quarter of 2015. The Criteo also found that the periods in the morning, the late afternoon, and especially on the weekends, are more prone to sales for cell phones (134) and tablets (143), on average. The survey of Criteo reviewed 76 retailers and 1.8 million transactions on smartphones, tablets and desktops.
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