GSK Renews ENO Fruit salt packing

The English GSK pharmaceutical salt packs renewed of ENO Fruit with a new layout. According to the company, the move was held to enhance product branding and emphasize the benefits of the medicine. "Each element of the new package was thought to attract more consumers. The bubbles passing through the "O" of ENO effervescent action is apparent in the stomach; the new Watch highlights the beginning of the action in six seconds, focusing on the speed at which the medicine starts to work and the most attractive colors highlight the different flavors and formats, "says Sofia Almeida, marketing manager for ENO in Brazil.