E-Commerce ticket already outnumber the Malls

According to a survey conducted by Ipsos in nine Metropolitan Brazilian regions, internet users already spend, on average, more with online shopping in malls. However, the concern about security on the internet still causes many to buy in physical stores. According to figures from EGM (General Media Study), conducted by Ipsos Connect, internet users spend an average of 428 monthly R$ e-commerce while the value at malls is 229 R$. The average value varies according to the social class: the amount spent by those from classes AB reaches 475 R$, while those spent by the of is R$ 269.
Public Research More before making the purchase Via Internet research shows that the majority of the public interviewed seeks information on the internet before making a purchase (63%), although most of them still is the main concern in the use of the internet: eight out of ten respondents (79%) declared fear possible lack of security on the network. The survey also highlights that a fifth of respondents held any purchase over the internet in the last 30 days. The highest rates of online purchase occur in higher classes: 30% of the surveyed AB classes declared having made an online purchase in the last month, compared with only 8% among people heard of. In class C, the index is also low, half of registered among those upper classes: 15%.