Tuesday, November 22, 2016

Coca-Cola creates bottle that makes selfies

Coca-Cola launched a bottle capable of selfies. The packaging has a camera for consumers to register brand the moment while tasting native the product in the most varied situations. The creation of the Agency of Israel, Gefen, and will be launched at the Coke Summer Love, the biggest outdoor event in the country.
A sensor is installed in the product and shoot the photo when the user tilts the bottle at an angle of 70 degrees. The images can be shared on Facebook, Instagram or Snapchat.
For now, the marketing of novelty is restricted to the festival and the brand still has not disclosed any information about the possible Israeli markets distribution or in any other region.
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