The diarist Marlene Selva committed the mortal sin of Christmas. Took his daughter Rebecca, of 6 years, for the toy store. '' Child does not understand things, then you have to figure it out, right? And she wants this play dough for a long time! Children''s day I rolled, didn''t I, so now I said: no, I''m taking '', says the mom.
Like her, many people decided to take the delay and fill the tree to please the children. The new profile of consumer wants to spend-but not as much, and will ensure a Christmas toys manufacturers 11% better than last year.
Synésio Batista da Costa, President of the Brazilian Association of toy manufacturers, the Abrinq, calculates that now, nearly half of toys produced in the country costs less than 50 R$.
'' Has a new consumer in the square. Is the consumer, son of a family that went to the United States, which didn''t change his car. That money was in Brazil and is running the economy right now. The consumer sent a new signal to us: '' I want to buy a good toy, cute, cheap and thanks to God, Brazilian, '''' he says.
As new national prices, the sale of imported fell 30 percent this year. With shelves emptying, managers of the popular stores like Gilberto Simon, have discovered the gifts that strut Christmas trees this year. '' Cheap toys, not expensive. Type in the range of $30 at most 40 R$ down ''.
But the crisis seems to have left many people too cautious. As Mrs. Irma Baran, which although it has spent very little with the granddaughter of two years, enjoyed what it took. '' Her toys are just books and musical instruments. Less than $2 pleases a child ''.
In accordance with the Abrinq, five years ago, every brazilian child was earning on average six toys a year, but this year the average has exceeded seven toys per child.
ABRAS
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