Christmas sales should fall between 4% and 5% in Brazil, says the ACSP

São Paulo-sales for the Christmas period this year should be up 5% smaller than the view in 2015, said the Commercial Association of Sao Paulo.
The retraction occurs upon a base deteriorated, as sales last year retreated 7.2% compared to the same period in 2014. To the trade of the city of São Paulo, the prospect is between 5% retraction and 6%-"less than 2015, which was the worst since the beginning of the Real plan," President of the ACSP and Facesp, Alencar Burti, in reference to strong indentation of 14.5% in São Paulo last year Christmas, compared with the previous year.
He explains that the performance of the city of São Paulo should be worse than the national because it is the scenario observed in the course of the year-and probably the trajectory will be maintained. "SP has increased participation in industry-and it is in this sector that the crisis is more acute".
The President of the ACSP considers that, with the beginning of the reduction in interest rates, it is possible that the falls in sales at the end of this year may be lower than the projections indicate. Another factor that may surprise you is that 22.5% of Brazilians still don''t know how they will spend the 13th salary. "So, with good deals, consumers on the fence can buy."