Bob''s Launches Artisan Sandwich

Bob''s network launches today (22), the Italian type bread sandwich with roast in the store. "Bob''s Handcrafted Steak" is composed of two burgers taste picanha, bacon, cheese, lettuce and tomato, plus egg and mayonnaise. According to the network, the differential is the bread be baked on time, in a special oven. "The Italian type bread baked on time gives a homemade sandwich touch, increasingly strong trend in our menu," says Marcello Farrell, General Manager of the network. The company expects an increase of 12% in sales of the sandwich category. To announce the news, the brand launched a new campaign with materials for television, internet and point of sale.