Via Retail Provides tough market in 2017

Via Retail, a company of the GPA, which administers Pontofrio networks and Casas Bahia, assesses that the fourth quarter and the first half of 2017 will remain "very difficult", said the company''s Chief Executive, Peter Estermann, on Thursday (28). "Next year will not improve as quickly as some expect, we work with scenario still rather difficult," commented Estermann in Conference call with analysts. According to Estermann, Via Retail will keep balance profitability strategy with tactics to gain market share, and lower General and administrative expenses. "The company will continue competitiveness strategy to continue winning market with margin balance," he said.