NEW YORK-75% of internet use in 2017 will occur through mobile devices such as cell phones, a slight high before this year, estimated the buying agency Zenith Media.
The company previously estimated that 71% of internet consumption would be via mobile devices in 2016. 60% of dollars from online ads will be obtained by ads on mobile devices in 2018, said the Zenith, after the release of his report "forecasts for advertising on mobile devices" on Thursday.
The mobile advertising spending in 2018 will aggregate 134 billion dollars, "which is more than I will be invested in newspapers, magazines, cinema and external media together," he said.
The Zenith, which is a unit of French Advertising Agency Publicis Groupe predicted global spending on advertising to mobile devices in 2016 at 71 billion dollars.
Reuters
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