Wednesday, August 12, 2015

Kellogg's to see their brand architecture

Kellogg's has revised its brand architecture and assumed Kellness portfolio, which now passes to be one line of the company and no longer a subtag of the holding. The change was carried out with a view to consumer trends, as the Brazilians ' quest for a healthy and balanced life. Products include multi-ingredientes options, such as cereals and granolas, mix and cereal bars. Thus, Kellogg's launches as a trademark and sign new visual communication on the packaging.
The company is present in Brazil for over 50 years, with great focus on breakfast cereals: Cereal, Corn Flakes and Froot Loops. In the world, the manufacturer reaches 180 countries and brings together more than a century of operation.
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