Kellogg's to see their brand architecture

Kellogg's has revised its brand architecture and assumed Kellness portfolio, which now passes to be one line of the company and no longer a subtag of the holding. The change was carried out with a view to consumer trends, as the Brazilians ' quest for a healthy and balanced life. Products include multi-ingredientes options, such as cereals and granolas, mix and cereal bars. Thus, Kellogg's launches as a trademark and sign new visual communication on the packaging.
The company is present in Brazil for over 50 years, with great focus on breakfast cereals: Cereal, Corn Flakes and Froot Loops. In the world, the manufacturer reaches 180 countries and brings together more than a century of operation.