Men will spend $ 110 bi with beauty products over the next five years

According to Euromonitor consulting projection, the Brazilian men will move the beauty sector in the coming years. The country is expected to be the first market in the world in male cosmetics and hygiene products until 2019. Until then, the market average growth will be 7.1% per year. With this, the Country must get over the United States, today the main market for this segment.
The prediction is that, in the next five years, men in Brazil will spend $ 110 billion in purchases of shampoos, soaps, deodorants, perfumes and creams, among other personal care items.
One of the explanations for the growth is the least resistance of the male audience to buy cosmetics for personal care. "The men are breaking with outmoded stereotypes," says Marcela Viana, Euromonitor International Research analyst. "If before the purchases if localized to shaving products, today's more diversified basket."
In 2014, the sales of this product type in Brazil reached the amount of r $ 15.5 billion. In the United States, sales totaled $ 6.3 billion. Around the world, the beauty and personal care market recorded $ 35 billion in sales in 2014. In Brazil, the market doubled between 2009 and 2014.