Condor change model to grow

The change in management model of manufacturer of brushes Condor, which ensured the growth in recent years, should not be enough to avoid the reduction in sales estimates for this year.
"We're in the middle of a review of growth projection for this year, which should be less, but still continues to grow," says the Director-General of the manufacturer, Alexander Wiggers. Last year, the net manufacturer surged from 9.39% from 2013.
According to him, the strategy to keep sales expansion this year is to continue investing in a broad portfolio, in three segments in which it operates. The billing is still led by a line of cleaning products, followed by oral hygiene and beauty.
"With the General overhaul of the sales team, the launch of new products and the change in the structure of sales channels in the last four years, we believe that we can grow even in an adverse scenario," he says.
The commercial team of Condor was restructured four years ago, with the recruitment of sales representatives, which previously traded products from more than one company.
Wiggers believes that this change was the main factor that spurred sales in recent years.
He recognizes, however, that even with high sales and a team for the commercial, there was a fall in the volume of orders by retailers over the last year.
"In this scenario, the path has been advancing on competition, since the market is not growing," he says.
The main gain in market share has been the lines of beauty and hygiene products. "The sale of these products has registered good performance this year, even with the market more retracted. But competition for these categories is higher prices, "ponders Wiggers.
Investment
To remain competitive, the Condor stake in offering news that attract consumers to retail.
"We do not stop the pace of innovation, because we think it is increasingly important to have efficiency and presence at the point of sale, which translates to turning product", he comments.
The resources to finance the development of new products and expand the factory, he cites, mainly come from government funding. "We depend on third-party resources to finance investments," reveals.