Britvic announces acquisition of Brazilian British Ebba, owner of the Maguary

The British company Britvic announced the acquisition of Brazilian control Ebba, owner of brands of juices Dafruta and Maguary. Second statement sent to market, the Brazilian purchase soma R $ 580 million-about 113 million pounds. The new drivers intend to launch international brands in Brazil and want to double the Brazilian's financial results until 2020.
The effective value to be paid by the British for the purchase of Brazilian drinks and foods, which uses the brand Ebba, will amount to r $ 545,4 million and the difference is explained by the Ebba's debt that will be shot of business value. The contract provides for payment in two tranches, the second installment in two years. According to Britvic, the purchase represents a multiple of the value of the company over the Ebitda of 12.1 times. The parties provide complete the operation at the end of September.
"The acquisition will give the Britvic immediate access to sixth largest beverage market in the world, whose sales grew by 13.6% in value and 4% in volume in the last five years," says the statement to shareholders. "Brazil is an attractive market with 200 million people must reach 218 million in 2025 with a young population and richer", completes the document.
To the shareholders, the British stated that "has a clear ambition to at least double the Ebitda of the Ebba and significantly increase the margins until 2020". In 2014, the Ebba recorded net revenue of R $ 437,2 million and Ebitda of R $ 45 million.
The British plan to accelerate growth of Ebba the exploitation of current lines-Maguary and Dafruta-and still launch international brands of new parent company in Brazil. Among the leading British brands are Robinsons, Tango J2O Fruit Shoot and Teisseire. The brands of the company amounting to more than 50 countries, but key markets are the United Kingdom, France and Ireland.