Sale premium beer grows cold for June festivals

Sales of premium beers cold ones grow in the cearense Network Center Box, with 10 stores, during the June festivals. "It's hard to say exactly how much, because there is no differentiation in the barcode, but the segment is growing at an annual rate of 40% on the net," said Gladdys Director Albuquerque. Although the frozen product is a convenience for the consumer, the network does not include in the price the cost of refrigeration. It is precisely to offset that expense that only the premium beers are sold frozen, as their profit margin is between 3% and 5% above the ordinary.