Remedies have deputy leadership in e-commerce

Retail pharmacist appears against the current economic scenario, with an increase of 10.42% in the first quarter of this year. The segment earned R $ 8.24 billion. Sales by the internet emerge as a new niche, so much so that the category occupies the second position in the ranking of online sales.
The Drugstore New hope is an example of a company that has obtained good results after adopting online sales. She follows the example of major brands in the industry, who have had success to tread the same path, such as Ultrafarma, Raia, Drogasil (Droga Raia, Drogasil) and Sao Paulo drugstore.
Behind only the category sets and accessories, retail pharmacist takes the second position in the online ranking. Between physical and virtual commerce, segment made $ 8.24 billion in 2014
Ana Paula Silva
Customers are given preference in the category of cosmetics and health articles, points ranking of E-bit
Customers are given preference in the category of cosmetics and health articles, points ranking of E-bit
Photo: Dreamstime
Sao Paulo-the retail pharmacist appears against the current economic scenario, with an increase of 10.42% in the first quarter of this year. The segment earned R $ 8.24 billion. Sales by the internet emerge as a new niche, so much so that the category occupies the second position in the ranking of online sales.
The Drugstore New hope is an example of a company that has obtained good results after adopting online sales. She follows the example of major brands in the industry, who have had success to tread the same path, such as Ultrafarma, Raia, Drogasil (Droga Raia, Drogasil) and Sao Paulo drugstore.
The founder and Director of the Drugstore new hope, Marcos Antonio Gift, says that despite the unfavorable economic scenario of the country, believes in a growth of 22%, or even more. "In the first quarter of this year, the revenue of internet sales increased 9%". Second Gift, the year 2015 will be, Yes, promising, especially for companies that have the online sales channel. Today, the Drugstore new hope caters to the entire national territory and has only a physical store in São Paulo, in Pirituba.
According to data published by consulting firm E-bit, in volume of orders, the items in the category of cosmetics and Perfumery, personal care and health accounted for 15% of the total in 2014. The thread is behind only the category sets and accessories.
There are 10 years investing in e-commerce, the Ultrafarma claimed to have seen on channel a great opportunity to sell in large quantities. "We have achieved a growing market and that was fundamental to solidify another key concept in business: to sell in large quantities," said e-commerce analyst company, Ricardo Vieira da Silva. The network has four physical stores in the city of São Paulo, but meets the requests across the country.
Strategy
As the Director of communication and marketing of the Brazilian Chamber of Commerce (Camara-e.net), Gerson Rashidi, the strategy of enlarging the pharmacy as an environment not only health care, but also focused on well-being, has influenced the profitability of companies in the business.
For him, the biggest challenge of virtual pharmacies is unable to highlight on your landing pages the images of drugs that require a prescription. "By not being able to explore its main products, other categories such as cosmetics and personal care have great significance, both in attracting customers as the average ticket increase."
The President of the Brazilian Association of networks of Pharmacies and Drugstores (Abrafarma), Sérgio Mena Barreto, believes that "the e-commerce must integrate the traditional business because it is natural that the client seeks to buy and take home whatever he finds in the physical store".
About the stock, at the drugstore new hope Donation explains that the company maintains an average of 60 days to spare. Already the Ultrafarma points out that opted to work to keep updated all inventory data: "in order to guarantee its clients a good shopping experience".