M bet on potential of White Toast

The company announced earlier this month the launch of a line of crackers, which will take the brand Fortress in the North and Northeast and Adria in other regions of the country. The company's objective is to surf in a growing market and that still has much potential for expansion in Brazil. "It's a market that is growing both in volume and in value and that is still concentrated in one manufacturer, with two brands", explains Rodrigo Corner Mainieri, Marketing Manager South and Southeast M white, in an interview with Rotating News Portal.
Low penetration according to ABIMAP, the industrial bread still has a good margin of growth in the Brazilian market. The entity, which represents the industry of pastas, cookies, breads and cakes, industrialized States that only 1/4 of Brazilians consume this product type, while the French bread has 76% penetration in the domestic market. "This market has been growing year after year and offers high profitability, especially if compared with the mass market. That's what we bet and, within this context, we are optimistic about the potential of the product, "concludes Mainieri. The production lines will be concentrated in the company's factory in Eusebius (CE)