In two years, Brazil should be second in market of hygiene and beauty

Increase in the number of women working out helps drive sales of this sector, says Duda Kertész, President of the consumer division of Johnson Johnson & in the country.
"Today, Brazil is the third market in the world and I would be the second if it weren't for the exchange rate devaluation in the last two years. But it is expected to deal with the second position in 2017, "said Duda Kertész, President of the consumer division of Johnson Johnson & during lecture on the first women leaders Seminar, promoted by the LIDE (Group of business leaders) in Sao Paulo." The curious thing is that a country like India, which Brazil's most populous, will take 10 years to reach the position that Brazil already holds today, "said the Executive.
One of the factors that contributes to the Deputy leadership be reached is the increase of women in the labour market. "In 17 years the participation jumped from 39% to 60%. This drives the market growth of beauty. Before, the woman accept being object and today she wants to be subject. Participates in the labour market, has independence and decision-making of buys in 80% of cases ", reinforces Duda. "In 38% of homes, their income is the main house. They form our biggest target and we have research to identify what they expect of health and beauty products, "explained.
Duda Kertész also pointed out that there is a fundamental difference from Brazil towards women in developed markets. "We assume that the beauty is important," finished the Executive.