Downturn hits the beauty sector

The personal hygiene and beauty sector is among the most resistant to crises, but begins to feel the impact of rising inflation and tighter credit, which make the consumer hold spending. Almost all categories of this sector have slowed down and grow at slower pace this year. According to a survey from Nielsen, in the last 12 months the advance is 2.1% in value, against the historical average of 2.7%.
The industry of personal hygiene, perfumery and cosmetics showed signs of slowing since the months of November and December 2014, according to Abihpec, industry association. In January and February, there are actual indentation of 6.8% in sales.
Marco Antonio Giorgi, market analyst from Nielsen, says that the consumer is more rational, including in the choice of channel sales. Pharmacies grew in strong pace in recent years, sustained by an assortment of superior quality at supermarkets. However, as consumption slows down, the supermarkets and attacked out in front with larger containers and therefore more economical. Large bottles are less suitable for the retail pharmacist, whose stores are smaller.
According to Carrefour, promotional packaging sales in personal hygiene and beauty categories register relevant growth compared to previous years. Between the packaging more fetched are shampoos and conditioners accompanied by giveaways and promotional packages soaps.