The company changed its position last year and increasingly begins to be known on a large scale as the Cider Company Ceres for a beverage industry. Obviously, the Cider is still the flagship of the CRS Brands, with 45% share in the company's volume, but the scenery begins to change, especially with the CRS's plan to advance in the wine category, boosted this year with the award-winning wine Moments campaign Don Bosco, that distributes cars and motorcycles 0 km to consumers.
Impact on Sales
José Fontelles, commercial Director of CRS Brands, says that today the category of wines is the second volume in the company, featuring 25% of what is produced. After the launch of the promotion, the result was immediate. "We have a very strong pace of sales. In March, the wines grew 30 percent over the same month of 2014 and in April, also compared to the previous year, the highest in sales was 40%. But despite the campaign help a lot, that pace is not high only in her role. The high has been a constant in this market. Our wine business has grown 30% a year, "he said, in an exclusive interview to Cute News Portal.
Potential of category
According to the Executive, this market is still very regional and company with this strong campaign with the promotion, intends to harness the knowledge of your brand and the versatility of its distribution to magnify the presence nationally in this market. In addition to the Don Bosco brand, the CRS Brands will also explore the Massimiliano, to answer a more specific demand for premium products.
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