Coffee from the Center expects 30% higher revenue in 2015

After registering a 48% advance in sales in 2014, the Brazil Espresso Coffee brand, which controls the Center, awaiting a new increment this year from 30%. With this, must raise its gross revenue of R $ 46 million to $ 60 million.
This growth should come, according to the brothers Rodrigo and Rafael Branco Peres, partners of the company, especially with the increase in sales of gourmet coffees in the Brazilian retail and also a new segment in which the company has just joined: the coffee in capsules. "It's a one-way street. The consumer will have a gourmet coffee to go back to the traditional ", bet Rodrigo Branco Peres.
In 2014, Brazil sales retail Espresso represented 5% to 6% of the total turnover of the company. The forecast for this year, with the increase in the supply of products for that channel, is that reach 25% of the total, according to Rafael Branco Peres, Executive Director. "Capsule is what more should grow in self-catering," he predicts.
In total, the Brazil Espresso torra 4.5 thousand bags of coffee a month, 70% of which is of fine coffees, according to Associates. With about 45 items in its product portfolio, the company provides for investing more than 10% of its revenue on machines for roasting and coffee farms this year.