Cnova, Casino, making $ 2 billion in Brazil

London-Cnova sales in Brazil, controller of the virtual stores of Casas Bahia, Ponto Frio and Extra, increased by 27.3% in the first quarter of 2015 in comparison with the same period last year. According to data presented during a teleconference with investors on Thursday, 30, the company linked to the French retailer Casino and that is dedicated to e-commerce registered gross sales of R $ 1.9 billion from January to March in the country. In net terms, the result grew slightly less. For the quarter, net sales of Cnova Brazil totaled r $ 1.6 billion or 18.3% over that observed in the same period last year. This difference between the gross and net income is explained by the increase in operating expenses of the enterprise. The e-commerce retailer that operates especially in France and Brazil not details operating expenses by country, but the review CITES, without divulging figures, that the Brazilian subsidiary reported spending on the centralization of dispatch of light products. Before performed by two distribution centers, the work is now done in a single Center in Jundiaí, in the State of São Paulo. The site is shared with Via Retail, the company that controls the physical stores of Casas Bahia and Ponto Frio. In addition, the CITES there was increase of generically variable costs across the group, such as those relating to credit card processing and call centers due to strong sales growth. The logistics costs also increased because of the growing sale of heavy products. Financial expenses-which also are not detailed by country-balance quotes that contributed positively to Brazil Cnova reducing spending because the funding offered by the sites of the company declined. In the first quarter of 2015, the average installment purchases was 7.7 months. A year earlier, the financing was longer than 9.2 benefits. This helped reduce costs for the company. The company reported during the teleconference that there was an increase of 5.4% in the number of orders per customer in Brazil and the Brazilian company sites traffic via mobile phones has increased 25%. The market share of the sites in Brazil increased from Cnova 2.1% in the first quarter of 2014 to 6.3% in the first three months of 2015. The Cnova announced that the available area of distribution centers used by the company in Brazil will increase by 23 percent by the end of 2015. The expansion of the network of warehouses will allow the company to reduce by up to three days the delivery time to customers in the Midwest, South and northeast of Brazil.