Growth of consumption in Brazil is higher in relation to the countries of Latin America

Study released by Kantar Worldpanel: consumer shows that Latin America (AL) registered a slowdown in consumption in 2014. The region's GDP growth was only 1.2 percent last year versus 2.8% in 2013 and relies on forecasts of low growth (1.3%) for this year.
The Brazil is the country with the best performance in the region, showing a growth in volume up to 5.0% in baskets of food, dairy products, home care and personal care, however presented smaller growths with relation to basket of drinks, especially beer which grew 2.3%, ready to drink juice with 1.7% and powder with juice, 1.1%.
Asked about the main concerns, insecurity and violence still occupy the first place among Latin Americans, with 59%. Secondly, as a topic that more ails, appears healthy, with 45%. But the price increase and inflation also follow on top of the main concerns of the region and are in third place, with 44%, followed by the global economic crisis, with 36%, and global warming, with 29%.
The concern with the increase in prices and inflation is more concentrated in Venezuela and Argentina getting second place in both countries and second only to insecurity and violence. The Brazil is not out of this trend, because the theme increasingly intrigued by the Brazilians. In 2010, 35% scored inflation as their biggest concern, already in 2014 that number rose to 42%, which shows that the issue has been gaining attention on the part of the population.
In the year 2014, economic growth was led by Bolivia, Colombia, Costa Rica, Ecuador and Peru, which recorded growth between 4% and 5%. Meanwhile, major economies, such as Brazil and Mexico, remained stable, next to Chile. Venezuela and Argentina already were heavily affected by inflation and recorded negative growth rates.
According to the survey, the year of 2015 must register a timid growth in Latin America's economy, but the expected is that the economic recovery just happen in 2016.
One can draw three different scenarios in the region taking into account the current results and GDP growth expectations for the next two years. Among the countries with the highest growth potential is Peru, the projection is that its GDP grow 5.1 percent this year. Following Chile appears, with 3.3%, and Mexico with 3.2%. Already on the wrong side, Venezuela and Argentina remains biggest uncertainties within the region.
In this context, who better stood out was the Brazil with growth of 5.0% in volume and 15.4% in value. Other countries such as Bolivia, Chile and Brazil, have decreased the number of visits to the point of sale and showed an increase in spending on each occasion of purchase to balance the budget. The same trend holds in countries like Peru, Colombia and Central America, who were against the grain, increasing the frequency of purchase with lowest average ticket.