Electronic network expects to earn R $ 98 mi

In the market for 21 years, the electronics store chain Attach believes to be a point outside of the curve in retail. With the high turnover, the goal is to resume the expansion and until December count with 24 stores, which should generate revenues of $ 98 million.
Although Act since 2011 the segment of franchises, the company had adopted a cautious strategy. Currently has six own operations and other six franchised, plus two others that profile which will be opened soon.
According to the Director of operations and network partner, Victor Fernandes, the units already in operation are located in regions such as Barueri, Mauá, Mogi das Cruzes, also in São Paulo and Campinas. The two new stores will be opened, in Guarulhos and Osasco. The prospect is to get investors interested in franchises and they have affinity with the electronic market.
Product mix
In terms of mix, on Attach asserts that what is sold in the company's cell phones, in addition to traditional computers, GPS, gaming, tablets, game consoles (video games), games and accessories. "But the flagship are cell phones, game consoles and games".
In the sphere of imported items, the network brings some time ago products from China that already come with private label Attach. Are articles produced exclusively for the company, among them headphones, tablets, DVD players.
"The company already works with own brand in Brazil for more than six years. Here, we have a partnership with a company installed in Minas Gerais, which delivers pen drives and computers with our brand. Aside from that, about a year ago we close partnerships with Chinese companies to import articles already with our name. "
Currently there are nearly 1,500 thousand items in stores.
Technical assistance
In addition to selling products, Attach offers in stores the service to offer comfort to the client, which can leave the part for maintenance or repair.
In the opinion of Fernandes, today in the field of franchises in the area of technology there are no competitors. The perspective is open spaces in malls, because they are safer places of greater movement and where the cellular stores draw attention. The average investment of a kiosk network is $ 210 thousand, with the franchise fee. Already the store ranges from $ 350,000 to $ 520 million, depending on the size. "The whole market is experiencing a delicate moments. Several executives should get out of the formal jobs and there will be more search for own business "believes the Director.