Hygiene and Beauty-Sector Grew 11% in 2014

With a turnover in the order of R $ 101.7 billion, this sector registered nominal growth of 11% in 2014, compared to R $ 91.9 billion in 2013. Responsible for more than 1.8% of national GDP, the Brazilian industry of HPPC follows world consumption 9.4% representing and occupies a slice of more than 53% of the Latin American market.
Major markets the fragrance segment moves a market of more than R $ 17.1 billion. While the deodorant market has a turnover of r $ 11.5 billion. Increasingly the population comes becoming aware about the risks of sun exposure, which contributes to a strong domestic market for solar protection, which accounts for $ 4.1 billion. In the hair market, driven by the categories of conditioners, colourants and shampoo, which together represent 90% of the hair segment, the Country registered a turnover of r $ 21.2 billion, an increase of 11% compared to 2013.
Expressive high in the last five years, the infant products segment obtained a compound average growth of approximately 14%, lifting revenues of r $ 4.5 billion in 2014. The Brazil is a leader in children's hair care products consumption, representing 24% of the world consumption. Another highlight is the category of male enhancement products, which represents almost 11% of total consumption of HPPC. Sales doubled in size in the last five years and recorded in 2014 revenues in the order of r $ 11.1 billion.