Friday, February 27, 2015

Toddynho launches 270 ml bottle version for mature audiences

Toddynho, brand that is part of PepsiCo's portfolio, complete 33 years in the Brazilian market and celebrates with a novelty for those who accompanied the development of the brand over the years. Thinking adult audience, let a lot of people happy and Toddynho with taste of nostalgia: the traditional chocolate-flavored milk box now is also available in the version in bottle.
For those who grew up with Toddynho, Toddynho grew too! This is the concept of the launch of PepsiCo, that from this month starts sales of products in the traditional flavor Toddynho (chocolate) bottle 270 ml. easy to carry anywhere, adults can remember the taste of childhood, taking breakfast or doing a quick and tasty lunch.
The new bottle of chocolate milk Toddynho has the same formulation of petty cash and its packaging refers to the format of bottles of fresh milk of yesteryear, a retro touch to remind consumers even more of his childhood.
"The launch is part of a strategy to offer an option for a large portion of consumers who are passionate about the products: adults who grew up with Toddynho branding and until today they consume. Now our portfolio includes versions for parents and children! "says Renata Figueiredo, Director of marketing for PepsiCo.
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