Niely resumes launching products

The Brazilian company Niely, acquired in September 2014 by the French multinational L ' Oréal, will resume product launches. This is six months after the integration with the French group is complete. The company had no new products to retail shelves for a year and a half, on account of the acquisition process and business Union with l ' Oréal. Hair care brand Niely Gold standardized labels with golden color and have new lines and products for curly hair and dry. The tag Color will add two new Ton & shades of blond.
For Bianca Pi, Director of the brand Niely since may, the worsening of the Economic Outlook is encouraging migration to products with lower prices, while consumers continue to value innovation.
The Executive believes that the combination of affordability and quality can encourage the Hair's business model this year.
The brand is leader in Color Ton & hair dye in classes C and d. consumers of higher classes focus on brands Garnier and L'Oreal Paris