Hypermarcas rose 35% on diapers prices-but think little

Amid the restructuring of its portfolio and consumer divisions for sale, Hypermarcas is adjusting prices and costs to trying to maintain profitability. The Division of diapers is an example, whose price shot between 35% and 40% this year.
The company's Chairman, Claudio Bergamo, justified the aggressive price increases saying the company was "running against the dollar" and that expects to see results of this policy next year, said in Conference call with analysts.
Now, the company wants to reduce the cost of production of disposable, "adjusting and seeking best practices," said the President, how to reduce the manufacturing infrastructure.
ADVERTISEMENT
Still, the net profit fell 36.5% in the third quarter, coming in at 75.4 million reais. Adjusted Ebitda in the period yielded 2.9 percent to 277.9 million reais. The margin of the first half decreased by 3.4 percentage points, reaching 60.7%.
The company does not disclose specific numbers of disposable Division, which includes brands such as Disney, Sambrook, Cremer Pompom and Bigfral. "The Division of diapers will be managed as if it were an independent business," said Bergamo. The company is negotiating the sale of the brands of diapers for Kimberly-Clark.
Yesterday, Hypermarcas announced the sale of its cosmetics Division for 3.8 billion reais. The purchase, made by the French Coty, includes brands like Bozzano, Monange, Passion, Biocolor, Risqué, carrot and Bronze was 20 &% of revenues.
With the sale, the company hopes to reset its net debt, which came to 3.86 billion reais, and will focus on pharmaceuticals, leader with 14% of the market and medicines such as Benegripe, pain killer, Rinossro and Estomazil.