Tuesday, November 10, 2015

Heineken Brazil invests $ 1 billion in the country's breweries

The increased demand for its beers and optimism with respect to Brazilian market meant that Heineken invested more than 1 billion reais in the country.
The resources were invested in three large projects to make the company more competitive.
Through them, she hopes to "create other categories of packaging and new options of production-friendly logistics to various markets," says in a statement.
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"The national beer market is quite challenging and with great potential for growth," says Didier Debrosse, President of Heineken Brazil.
Of the amount, 650 million dollars will be for the construction of a new brewery in the city of Itumbiara, Goiás.
With operation scheduled for the beginning of 2018, the complex will have a production capacity of 3.5 million hectolitres per year and should generate 650 direct and indirect jobs.
Initially, the focus will be in Kaiser, Kaiser Radler, Sun Premium, Bavaria, Desperados and Heineken.
In October, some 150 million reais were invested in increased production of Jacareí, São Paulo, where are made Heineken, Kaiser Radler and Sun Premium.
The brewery in Ponta Grossa, Paraná, received other 241 million reais for the increased production of beverages in 1.4 million hectolitres per year. On the drive, Heineken, Sun and Kaiser Premium Radler are produced.
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