Consumption of Coca-Cola drops, but that is good for the company

Increasingly, people are looking for a healthier lifestyle, consuming less industrialized products and less sugar. Coca-Cola realized this and, instead of worrying, has developed a way to profit from the change.
To drink less soda, consumers are opting for reduced packaging, willing to pay more for it. Betting on "marketing in smaller sizes," Coke can charge more for less and have healthier margins.
The President of the company in North America, Sandy Douglas, stated that, although the volume of soda sold is decreasing, the amount of products sold is growing.
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In 2015, the billing with the flagships, such as gallons, fell 2%. However, sales of cans and small bottles grew by 15%.
"There is no reason to believe that the category of soft drinks will not continually increase your sales," she said at the Morgan Stanley Global Consumer Conference & Retail.
For decades, the larger sizes of containers accounted for 90% of all sales, said the Executive.
"In late 1990, the packages were all huge, and were tedious and consumers rejected," Douglas said. "This is the way we are reinventing the non-alcoholic drink and ready to drink in United States".
According to the Executive, the smaller bottles and cans are gaining more adherents among consumers of higher social classes, especially mothers who want to please their children without harming your health.