APAs expects 7 percent growth in Christmas sales in SP

Supermarket sales in São Paulo must register 7% nominal growth this Christmas compared with the same period last year, according to projections of the São Paulo supermarket Association (Apas).
The rate is lower than the projected inflation for the year. The market's expectation for the IPCA in the year is 9.99% high, second report of Market Focus, released on Monday, 9, by the Central Bank.
The Christmas performance tends not to be much better than what is already taking place throughout this year.
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In the nine first months of 2015, supermarkets had nominal growth in sales of 6.22%, also lower than the inflation of the period.
The projected growth for the region of São Paulo is worse than the Brazilian average. Research of the Brazilian Association of Supermarkets (Open) for the entire national territory indicated expectations of 10.4% nominal growth for Christmas this year compared with last year.
In Sao Paulo, sales should be affected by a sharply higher prices.
The Apas estimates that the basket of Christmas should be 10% more expensive. Dried fruit must climb around 10% and the chestnuts and walnuts, between 7% and 10%, according to the Association.
The oil suffers an increase of about 15%, while for the sparkling high is of around 10%. For the Christmas pudding, the average price increase is between 7% and 10%.