Smartphone purchases 15% in 2015 should grow

The Brazilian market sales from mobile devices should grow 15% in 2015, from R$ 3.5 billion in 2014, to R$ 4.1 billion this year. The estimate is the consultancy and, that every six months the movement analyst e-commerce in the country from the Convention with more than 21 thousand stores in the country. Sales for mobile phones represent 10% of the country's electronic consumption in 2014 remained at the cottage of R$ 35 billion. In the first half, R$ 1.6 billion were sold from mobile devices, up 10% compared with the same period last year.
According to the Executive Director of the e-Bit, André Ricardo Dias, the estimate is that mobile penetration can achieve a percentage closer to the 15% in the last months of the year, thus raising sales in 2015. "The consumer journey online will surely be increasingly impacted by mobile devices, after all the smartphones are in the hands of consumers in virtually 100% of the time," he says. Mass use of cell phones is this kind of purchase become increasingly popular. With 154 million cell phones in use in Brazil-number already outpaces the computers and tablets, more than 37% of accesses to the largest e-commerce sites already originate by smatphones or tablets.
The data show that mobile commerce has had the same purchasing power that traditional e-commerce. Still according to E-Bit, the average ticket purchases from mobile devices in the country in the first half was R$ 395, in line with the average ticket of traditional e-commerce was 381 R$ in the same period.
Analysts believe that mobile devices today are the shortest path between the physical and online stores and their customers. In fact, e-Bit's data show that 72% of Internet users access the internet several times a day for your smartphone.
And wrong who think that only the distance purchases are made for cell phones. The devices are increasingly being used in physical stores to research, price comparison and shopping. Data shows that 14% of Internet users bought products by cell phones inside the shops.
In the past six months, four out of ten Internet users have made at least one purchase of good physical with a mobile application, according to another survey conducted recently by Opinion Box in partnership with the Mobile portal Team. "Users of smartphones are different, but are becoming more alike in the form of consuming," says Christian Reed, CEO of the Opinion Box.
The data collected by the company show that there is uniformity in the electronic retailer consumption. Brazilian Web surfers have bought more consumer electronics, fashion accessories, clothing, food and books. Practicality with phone always hand in just a few clicks of a new product gives attractiveness to business. "The traditional retailers at risk competitive if not pay attention to this segment," Reed.
Firms dumped marketplaces in front. Four of the top five applications for sales in the country, according to the survey of Opinion Box-Ebay, Aliexpress, OLX and iFood-provide platform for third parties to use your services. The only exception is the Americanas.com, which appears in fourth place.
Ordering by mobile application is already more popular than calling a taxi, book hotel or buy ticket. The most widely used service, also according to the Opinion Box, is the iFood, mentioned by 50% of respondents in the survey. The market already note a migration behavior of the delivery to the applications.
The banks also call attention: 91% of smartphone users have access to banks and 64% use application to make financial transactions. "People are losing the fear and creating the habit of performing financial transfers for application", points out Reed. The difficulties of locomotion in the large cities, the lack of time just collaborating to this new consumer culture.
To Rafael Jakubowski, e-commerce expert and Managing Director of Sanders Digital Strategy, businesses must be mindful to multichannel integration. "Consumers should not have a distinct experience when accessing the mobile version of the website of a company, for example," concludes.
The research of the e-Bit heard 2204 internet users between 2 and 12 June. Already the Opinion Box consulted 1247 netizens between 25 August and 3 September.