Smartphone is the darling of Brazilians for black friday

A survey revealed that 57% of Brazilian consumers want to buy a smartphone on Black Friday. The survey was conducted by Zoom, price comparator site and products, with 20 thousand people. In addition to cell phones, 43% of respondents would like to buy TVs, 33% would invest the money in home appliances, 29% in small appliances (fans, blenders) and 27% in notebooks. Only 9% of people reported that they don't want to buy electronics. According to Thiago Flowers, Executive Director of Zoom, most consumers are willing to spend more than $ 600 in shopping on Black Friday, which will take place on 27 November day. However, due to economic instability, commodity prices can fluctuate. The survey reveals that the PlayStation 4 to 500 GB from Sony features variation in value of 78%, for example. Thus, the consumer needs to search well before making the purchase. "It is imperative that consumers be aware in choosing correctly the product. See all the features and functionality is essential for making good buys, "advises Flowers in a statement. The study still indicates that the desire of consumers to purchase smartphones in this event may be related with the announcement of the Government on the review of the taxation of electronic-which will enter into force in December of this year. The tax could increase the prices of computers, phones and other technological products by up to 10%.