Schin invests in brand repositioning

After spending a year conducting research with Brazilian consumers, Kirin Brazil intends to reposition the brand. The idea is to approach consumers in the Schin. The new campaign of the group will circulate from October 1 and includes, in addition to airing in all media, a new packaging.
"The can will have a white color and a new icon, which is the positive signal that we have identified to be a extremely expression that generates a and Brazilian identification. The idea is that this icon is replicated in several promotions, becoming our brand. The repositioning is nothing more than a new way to talk to the consumer. The product and the price have become known. We now need an approach, "said the Marketing Manager of Schin, Marcio Avolio.
The group does not reveal the action figures. Only in the research stage have been dismissed a year. "We conduct research throughout Brazil but we have a special attention in the Northeast. We have factories in this region and we want to enhance this presence. The cost benefit of the brand is already known. Have the product made in a local unit increases this interaction ", Avolio said. The campaign conveyed on television will be headlined by Ivete Sangalo, Carlinhos Brown and Pablo the Arrocha.
The newest factory of the group is located in the municipality of Igarassu. On site are being produced canned beers Schin, Schin and the degree of salacious. Also there will be production of returnable bottles of 300 ml. In this case, the focus will be mainly on the mark Schin.
The industrial park as a whole has a capacity of three million hectolitres per year. In a first stage, will be produced 1.5 million hectolitres per year. The unit of Igarassu has 150 thousand square meters. This is the second group unit in Pernambuco. The first works in the capital of the State. In this case, the production of soft drinks, juices and water.