Regional company must grow 30% in 2015

While some companies bemoan losses due to economic crisis, others are creative alternatives that guarantee growth perspective in the midst of difficult situation in the country. This is the case of ice cream Skimoni, betting on an increase of 30% this year in sales of all its products.
The company is headquartered in Americana and 10 thousand sales points in the interior of São Paulo.
According to the company's commercial Director, César de Souza, in 50 years, the Skimoni has faced various economic crises and learned to find ways to overcome them.
"The company's management meetings, we don't speak in crisis. I'm the front of the company for 23 years and I've been through many crises, even much worse than this. What I can say is that in periods such as this is when most grew up ", points out.
Target audience
According to Shakya, one of the company's growth strategies targeting of your target audience. "The ice cream Skimoni is one of the only companies that have products, fitness products, Premium products and traditional, that you see in any other segment of ice cream," he points out.
"In addition, we are producing freezers directed to the fitness line, which is targeted to gyms and people with lactose intolerance. Child line already has shaped toy products, such as football, Hello Kitty, spiral-shaped ice cream and ice cream are so proud ", explains Souza.
The commercial director points out that the child row have conquered new markets. "We're putting freezers in some toy stores, because it draws the attention of the children. They go to the site in search of toys, but when they see the ice cream and end up consuming the product. So, we have a job on top of shops ".
According to the commercial Director, the project targeting the audience started in September this year, and that's one of the big bets to their growth.
Marketing and labor
In addition to the focus on the target audience, the company invests in its marketing strategy. Among the actions carried out, is the sponsorship of sporting events, which have generated good results in sales.
Another alternative found by Skimoni ice cream is to absorb skilled labor and quality. According to the commercial Director, this type of labour is available because of layoffs.
"This is the best time to build a strong team, the time to capture good professionals who are out on the market. For example, we learned of the shutdown of a group of drivers of a company need to cut on costs and ask for directions to talent dismissed by her. We ended up hiring everyone, "he says.
The Skimoni framework is of 180 employees and, within this proposal of quality professionals, the host unit changed 40% of your sales team.
"The crisis can be positive for anyone who strives in the professional force. It's time to strengthen the brand and strengthen employees. This year, for the first time we distribute PPR [profit]. We are trying, of all forms, strengthen our team. In January 2016, we will complete 50 years in the market, and it wasn't easy to get here, "he concludes.