Mary Kay Invests in Perfumes in Brazil

The American brand of direct sales cosmetics bet in perfumes to grow in Brazil. Today, the area is responsible for 5% of the company's revenue in the country-makeup and skin care products account for 65% and 30%, respectively. "Brazil has the highest market [perfumes] in the world. That's why we're investing, "says Rosana Bonazzi, Director of the company, which also reported that there is still a growth target established. In the nine first months of 2015, the company launched ten new fragrances in the country.