Gourmet beef search space in Europe

Responsible for the second largest export revenue of Brazilian beef in 2015, European countries are known for the refined palate. It is for them that the Country embarks some of the cuts.
Now, after two years of analysis, the Brazil invests in Angus cattle to compete for the gourmet market, with price targets 20% higher than that obtained with the sale of the commodity.
The main challenge is to build an image so striking about the competitors and neighbors Argentina and Uruguay-.
The latest step was taken this week, with the Brazilian Angus Day, an event promoted by the Brazilian Angus Association within the programming of the Anuga Fair in Cologne, in Germany, one of the world's largest farming showcases. Alongside the Dutch, the Germans are the first customers of Brazil in this segment. Year to date, until August, according to a survey of the Brazilian Association of Meat exporters (Abiec), the European Union imported 73.4 million tons of beef, a national revenues of $ 491,67 million. Based on this potential, Angus glimpsed the European market.
"We had the Certified Angus beef in the first semester and in October we're doing the first shipments. Have not been significant volumes, but we know that the product has potential. One of the differences on Argentine beef, for example, is that they don't have such raw material, "says the Angus beef Program Manager, Fabio Medeiros, conducted in partnership with the Abiec.
The herd of Angus cattle is measured by the amount of annual birth of calves. It is estimated to be 3.5 million animals per year from nine States. The breed is configured as long as 50% of the animal's Angus and the mixture is allowed only with ZeBu cattle. Mann points out that this segment represents approximately 5% of all national birth. "It looks little, but it's almost half the herd of Holland." Nine Brazilian companies working with the category and four export, among them, the main partner of the project is the fridge Marfrig.
The actions of presentation to the European market through ExpoMilão, in Italy, in like manner seen in Anuga. According to the Executive, Dubai may be the next destination, depending on the potential of the Middle Eastern countries. After a first half largely affected by the drop in purchases from countries like Russia, we know that records of results achieved last year will not be beaten. In 2014, there was a 7.7 percent jump in revenue, to $ 7.2 billion, compared to the previous year, and 3.3% in volume, to 1.56 million tons. The Executive Director of Abiec, Fernando Sampaio, points out that between January and August 2015, the Russians had 50% retracement on imports on the same cumulative 2014.
"Before exporting to the Russians revolved around 23 thousand tons per month, until the spring of 2014. After the embargo, the volume jumped to 30 thousand and 40 thousand in September. At the end of the year started past began the process of devaluation of the ruble and today the average boarding is 15 thousand tons ", explains the Executive.
Two bets this year were China and USA. Exports to the Chinese brought cheer to the industry, since the purchases reached the monthly average of 15 thousand tons in a short time. Eight plants are enabled, other six received technical visits and await that country's response to the start of shipments. Among the Americans, the promise for this year has been postponed to early 2016. A new health system-before non-existent because there is no need-had to be deployed for this to hit the same u.s. metrics. /A reporter travelled at the invitation of CitrusBR