Generic Reaches 30% of the market in the country

The generic beat record in the third quarter with 29.6% in sales volume in the retail pharmacist, according to national survey of PróGenéricos, based on indicators of IMS Health. A year ago, such participation was of 27.8% and, for two years, from 27.6%. The replacement of other brands, increasing confidence in these medicines, the price and the advance in the number of records between 2010 and 2015, according to Anvisa explain the fact that generics are gaining space in this market. In the third quarter, sales by volume of generics had high of 10.7% compared to the previous year, to 254.3 million units.