At this time of year, the time comes from entrepreneurs worry about the freebies. The businesswoman Maria das Graças da Silva and partner of Hilton France Zamora invested in this segment.
The two staged a personalization of gifts company five years ago, with an initial investment of 800 R$. Today they sell a thousand toasts and Bill R$ 110 thousand per month. The flagship of the sales are the ecological gifts, made with recycled material.
In 2014, the promotional marketing grew 6% and grossed R$ 45 billion. The forecast for this year is to maintain the same growth rate.
But the company Hilton and Maria das Graças felt the effects of the crisis. Revenues fell 25 percent and they had to reinvent itself. The 2016 Olympics, entrepreneurs are already preparing custom gifts for the event to take a leveraged in sales, with aluminum squezes, keychains, pens, calendars and phone covers, green and yellow colors.
Globo
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