Arcor chocolate turtle line Category Increments

The new line is composed by Brigadier flavors, strawberry, Chocolate with vanilla and Chocolate, and will be distributed to points of sale of the regions South and Southeast in a 130 g with suggested retail price to the consumer of R$ 1.39. For the launch in the retail sector and wholesale, trade marketing actions are performed, tasting and sampling in the main selling points of the country, in addition to digital actions. With a production of 140 million tons a year, the cookie segment represents approximately 41% of the total turnover of the company in Brazil.