Wednesday, August 20, 2014

La Rioja develops special packaging fruit for Christmas

I aimed at the increase of sales of dried fruits from mid-October, the La Rioja launches to the market its line of dried fruit in special packaging of 60 g and 100 g with exclusivity for distributors of Christmas baskets.
Are walnuts with and without bark, almonds and hazelnuts in shell in packages of 100 g and in packs of 60 g it is possible to find mix of seedless raisin (raisin white and black), black raisins and pitted plum and apricot.
According to the marketing manager of La Rioja, Walter Leone, "investing in the production of special packaging for basket-makers is indispensable to meet an industry that has increasing demand at this time of year for products in size suitable for Christmas baskets."
The packaging is produced in metallized BOPP FILM, which protects the product against the passage of light.
Guia da Embalagem - 20/08/2014
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