Thursday, October 02, 2014

PepsiCo brings Doritos Power for Brazil

PepsiCo brings to Brazil the Doritos Power, version with larger than standard tortillas, more intense flavor and consistency more crunchy. The product is available in the Southeast, South and Midwest. The novelty in the line arrives in Mexican and Steak Taco Grill options, reinforcing the global brand concept "for the strong".
The 40% higher tortilla is already sold in the United States, in Australia, in Holland, in Chile and Colombia. The new product extends the portfolio in Brazil, which is currently composed by Nacho Cheese flavours, SweetChili and Original.
Mundo Marketing - 01/10/2014
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