Monday, October 20, 2014


The product won new formulation made with natural ingredients, according to the company. Another novelty is the package upside down, with the lid on the bottom, with valve for flow control and ergonomic shape. According to the survey conducted with consumers by Sensenova, Research Institute specializing in Sensory research and development, the release obtained 95% of general acceptance and purchase intent. The product meets the demand of a category, which according to the Consumer Book Kantar 2014, grows 13% in volume.
Giro News - 20/10/2014
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