Whisky Ballantine's packaging is redesigned

The Scotch whisky Ballantine's has a new look. The new packing design (on the right in the photo above) was developed by Dil Brands. According to the Agency – which has offices in São Paulo and in Santiago (Chile)-the challenge proposed by the Ballantine's was "change everything, but don't change anything".
The packing equities were kept, and the coat of the brand came to prominence outside of the label, which now has the form of a "V". The bottle, the lid and the Red Seal were retouched, which resulted in a visual integrated.