Success of GTA V excites industry

The launch of Grand Theft Auto V last Tuesday, 17, was one of the events of the year in the area of technology. Produced by Rockstar Games, the game has broken records with impressive numbers. In addition to being the most expensive game of all time, with estimated costs at $ 266 million, the GTA V yielded $ 1 billion in its first three days of sales, equivalent to about 17 million copies.
The action in GTA V is set in the fictional town of main Los Santos-Disclosure
Disclosure
The action in GTA V is set in the main fictional town of Los Santos
According to data provided by Ecogames, distributor of GTA V in Brazil, 25 thousand units were sold on pre-order in the country, and the first run of the game, of 350 thousand copies, is already all commissioned by retail.
In addition to sales, the GTA series has status of cultural phenomenon in the middle of games. The new release contributes to this vision by bringing innovations to the language of games through a complex narrative and film production techniques.
Created 16 years ago, the series has won fans for its politically incorrect character. The player enters the skin of gangsters and performs violent missions like stealing cars and killing people. "The GTA pioneered by placing the player in place of the Bandit, which is thought-provoking," explains Moacyr Alves, President of commercial, Industrial and Cultural Association of Electronic Games of Brazil (ACIGames). For Ricardo Silva, commercial Director of Ecogames, "is a game that has won fans for giving the player the freedom to explore an environment beyond the linear dynamic of the missions".
In GTA V, the player controls three protagonists instead of one, and can switch between them at any time. The game allows a series of extra activities such as skydiving jump, play golf or have access to radios and TV shows created just for the production.
The game even featured a real gang members as voice actors and a motion capture system for animation "that only James Cameron and Peter Jackson have equal", reported the producer Dan Houser in an interview with British newspaper The Guardian.
Movie thing. The comparison with the cinema no wonder: many believe that the games can provide experiences so exciting as the big screen.
"The movie fills the place of imagination with a story. The videogame lets us give life to this story as we put in place of the characters. Are sisters areas ", says Ricardo Silva of Ecogames. For Adams, the ACIGames, are different experiences, "but the game has the power of interactivity to your advantage," says.
Gracias Anderson, General Manager for PlayStation in Brazil, however, there's no competition between the media. "It's obvious that products that divide the consumer Pocket compete, but I don't see a cinephile leaving to go to the movies because of a game and vice versa," he says.
Marketplace. In addition to move millions, the launch of GTA V also leverages the console market, in the view of Gracias, the PlayStation. "There are franchises that make consumers improve or change of platform, seeking new experiences. With the GTA is no different, "he explains.
When speaking of the fourth largest market for games in the world, this is not little. According to statistics of the consulting firm Newzoo, in research conducted in 2012 in partnership with ACIGames, Brazil has 40 million gamers and spent $ 2.6 billion on games during the year. Are 27 million players of console, with 9.2 million Xbox 360 owners, and 8.4 million users of Playstation 3.
According to a spokesman in the Xbox, "this is an incredible moment, because never before people played video games so much as now." Consultancy GFK data show that, although the hardware units have sold 1.3% less in the first half of 2013 as compared to the same period in 2012, the revenues increased 11.3%.
Gracias, of Sony, in turn, says that "this is the best time of game industry forever". In November, Sony and Microsoft release new consoles-respectively, the Playstation 4 and Xbox One.
One of the reasons for both optimism would be the growing number of players, encouraged by the emergence of games on mobile devices and social networks.
"The mobile games grow very, for the price and the ease of being understood," says Norman, who did not see the novelty as a threat to the Islands. "The console experience is more immersive, who plays console won't stop doing so because of mobile."
Sony Executive agrees. "The game on your mobile device sharpens the consumer to experience something deeper, so that they can even bring new players of console."