Signature on the bottles of Jack Daniel's will change

The traditional signature recorded for decades in the bottles of Whiskey Jack Daniel's will change. From 2014, the packaging of the product take original signature of Jack Daniel (nicknamed Jasper Newton Daniel), founder of the brewery. Brown-Forman, owner of the brand, reported having found in the archives of the Farmers Bank, in Lynchburg, Tennessee, company headquarters, an old document, dated 1888 (above), which shows the real signature of Jack Daniel.
According to John Hayes, Senior Vice President and Director of Jack Daniel 's, the original spelling will for the bottles and promotional materials in respect for tradition and authenticity of the brand and to underscore the fact that Jack Daniel was a real man, not a fictional character.